NEWS: Scholl Euro role goes to DMB&B

Foot-care company Scholl has appointed DMB&B as its first pan-European agency to spearhead its drive towards a stronger global brand.

Foot-care company Scholl has appointed DMB&B as its first pan-European

agency to spearhead its drive towards a stronger global brand.

DMB&B won the pounds 4.5m account following a pitch against Leagas

Delaney, Claydon Heeley and incumbent Publicis. DMB&B is also to handle

Scholl’s European media strategy.

Scholl is anxious to break away from advertising on a country-by-country

basis and wants to begin building an international advertising strategy

for its foot- and leg-care products.

DMB&B’s brief is to modernise the manufacturer’s image and beef up the

brand within the market place.

Scholl was previously run on a decentralised basis, with Publicis

winning the UK account in April following the collapse of Woollams Moira

Gaskin O’Mally last year. Publicis was also given a brief to create a

younger image for Scholl. Design Bridge has been developing a new

design, logo and packaging for the brand since last year.

Andy Byrd, DMB&B’s development director Europe, said the pan-European

campaign will be ‘provocative and contemporary’.


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