Whitbread has appointed Stephen Evans, former managing director of
Forte’s roadside division, as managing director of Bright Reasons, part
of its restaurants and leisure division. Evans, 47, will be responsible
for the roll-out and development of the Bella Pasta brand. He will also
continue to work as special project director for the division’s new
Go for games
Sega is putting pounds 300,000 into a press ad campaign for the launch
of three of its most popular arcade games, Daytona USA, Virtual
Cop and Panzer Dragoon, on PC CD-ROM.
Tesco came out top for favourable press coverage according to
third-quarter results from The Presswatch Quarterly. It is the second
quarter in which Tesco has topped the table. Investment house Morgan
Grenfell attracted the most unfavourable comments.
Marks & Spencer is planning a pan-European conversion programme so its
cash registers can accept Ecus and provide dual price displays, even if
the UK does not join the European monetary union.
DMB&B Financial has recruited former NatWest marketer Kris Kristensen to
head the agency’s planning team. Kristensen was brand planning manager
at NatWest, responsible for the bank’s brand-building campaign ‘The
Groceries by post
Greengrocery chain Out of This World is planning a move into home
shopping. The company, which has three stores in the UK, hopes to have a
national mail-order service up and running by the middle of next year,
with 1000 products on offer.
COI tops radio table
The Central Office of Information has become this year’s top radio
advertiser, with a spend of pounds 8.4m (Register-MEAL, October 1996), a
result largely achieved by increased investment in Army Recruitment
advertising. Radio advertising as a whole is up by 18% year on year.
A new consumer magazine, Sulk, aimed at children aged up to early teens
and their parents, covering children’s fashion and news, is to be
launched by the National Children’s Wear Association in July. Sulk will
be distributed twice-yearly through children’s-wear and children’s-