BBC Worldwide has been restructured to exploit its global branding
opportunities and treble its contribution to the BBC to pounds 200m in
the next decade.
A BBC Rights Agency has been set up, which will be headed by Mike
Phillips, deputy managing director of Worldwide Television, and will
sell on rights to BBC products across the globe.
Worldwide Television’s marketing director Simon Sudbury will become
marketing director of the BBC Worldwide group. The aim of the
restructure is to build and exploit cross-media brands in international
The BBC says its commercial online agreement with ICL/Fujitsu and the
joint venture deals being negotiated with Flextech and Discovery
indicates the way its commercial activities would operate in the future.
Nick Chapman, managing director of Worldwide’s publishing and
multimedia, will be responsible for developing BBC Worldwide’s brands.
The new set-up will begin operating in the new year.