MEDIA: BBC Worldwide restructures to push branding

BBC Worldwide has been restructured to exploit its global branding opportunities and treble its contribution to the BBC to pounds 200m in the next decade.

BBC Worldwide has been restructured to exploit its global branding

opportunities and treble its contribution to the BBC to pounds 200m in

the next decade.



A BBC Rights Agency has been set up, which will be headed by Mike

Phillips, deputy managing director of Worldwide Television, and will

sell on rights to BBC products across the globe.



Worldwide Television’s marketing director Simon Sudbury will become

marketing director of the BBC Worldwide group. The aim of the

restructure is to build and exploit cross-media brands in international

markets.



The BBC says its commercial online agreement with ICL/Fujitsu and the

joint venture deals being negotiated with Flextech and Discovery

indicates the way its commercial activities would operate in the future.



Nick Chapman, managing director of Worldwide’s publishing and

multimedia, will be responsible for developing BBC Worldwide’s brands.

The new set-up will begin operating in the new year.



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