ADVERTISING & PROMOTION: BRIEFS

Best foot forward

Best foot forward



The Advertising Association has announced that James Best, chairman of

BMP DDB, will become its new chairman from February 1. Best joined BMP

as a trainee planner in 1975 and was appointed to the board of DDB

Needham Worldwide in 1991.



Mail merger



Door-to-door distribution firm The Leaflet Company is to merge with MRM

Distribution to form the largest door-to-door distributor in the UK. The

merger follows the purchase by The Leaflet Company’s parent, The

Mediaforce Group, of MRM from Taylor Nelson AGB.



Making a spectacle



Dolland & Aitchison is launching a new brand identity and store format

through design consultancy Rodney Fitch. The new look, which is being

trialled in Bristol, includes an update of the retailer’s owl logo,

unchanged for 250 years.



Canine deference



Hewlett-Packard has taken on board the message from the National Canine

Defence League in the cinema ad for its HP DeskJet 693C inkjet printer.

The ad, the launch of which coincides with the showing of 101

Dalmatians, will carry the message ‘Please think carefully before buying

a dog’.



GGT promotion



GGT Advertising has promoted Jay Pond-Jones to executive creative

director. The promotion follows the decision by former joint creative

director, Robert Savile, to leave GGT to form his own company and work

on the Channel 5 launch.



Yacht property



Silk Cut is to sponsor the British entry in the Whitbread Round the

World Race. The multi-million pound sponsorship will include the naming

of the British yacht Silk Cut.



Fidelity brief



Fidelity Investments has appointed Kelly Weedon Shute as its new

advertising agency, with a brief to give the company a more clearly

defined position in the increasingly crowded financial services market.

Previous incumbent Hill Murray will retain the media buying.



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