Were you concentrating in 1996? Did you get a real grip on the issues of
the year? Now’s your chance to prove it. It’s the Mix Christmas quiz -
universally known as the greatest hangover cure of the season - with a
host of prizes on offer, including:
* Red Card/Chelmsford Football Club corporate hospitality afternoon for
* Two crates of Carlsberg Christmas Beer
* One crate of Two Dogs Vodka, one crate of Two Dogs Gin
* One crate of Martini Metz
* One crate of new Holsten Pils
* A Coca-Cola Euro ’96 kit backpack, full of Coca-Cola goodies
* Three crates of selected Guinness products
* A pair of P&O cross-channel ferry tickets
* Five Virgin goody bags
* Six one-kilo bars of Cadbury’s chocolate
Think about it over the Christmas break and fax your entries to 0171 413
4504 by January 2 - winners and answers will be revealed on January 9.
1 Hope you had a better year than this publisher. He launched in April,
went into administrative receivership in June and was bought out in
September. Name him - and his organ.
2 The Sky’s the limit for this marketing man who did a Kevin Morley in
What’s his name?
3 Which two national newspaper groups unsuccessfully launched a bid to
combine their sales operations in May?
4 Not even Fergie could spend pounds 1m in one night. But this lager
did, back in August. It got nine TV-slots for its money, all slightly
different, and put itself into the record books as spending the biggest
sum in one night in British advertising history. Name the product.
5 It went bust in September - and not even the reviving powers of Red
Bull, its most famous account, could save it. What was it called?
6 You probably need no introduction, but in case you do - meet Roy and
HG. They’re a pair of Ozzie comedians whose autumn campaign brought a
new phrase into the English language. Name that phrase - and the product
7 This cute canine packed his bags in the autumn. Name the winning and
losing advertising agencies.
8 This drink went blue at the end of October.
Name it - but don’t jump to any silly conclusions! (Would we make it
9 Celebrity Corner
This year proved that you just can’t keep a good celebrity down. But do
you remember how they earned their fees?
a This fast-food chain employed supermodels, a racing driver and
footballers to drive its message home this year. Name the brand.
b This children’s cereal character joined forces with Boyzone in the
summer. Is he: Tony the tiger, the Honey Monster or Coco the monkey?
c Which sporting celebrity made contact with Puma to create an Olympic
d This chap should have made more than a pony out of WH Smith - he
played all the characters in the new ad campaign. What’s his name?
e Lowe Howard-Spink created an epic commercial featuring no fewer than
21 celebrities. Which sports shoe company laughed all the way to the
bank when the campaign broke?
f Mercury One-2-One signed up an odd couple in the autumn to promote
their wares. One was a supermodel, one was a journalist who did the
campaign as a favour to the agency which, several years ago, donated its
services in an attempt to free him. Name both spokespeople - and the
people they chose to have a One-2-One with.
10 And finally...
Name the three women whose faces make up this vision of beauty:
a In August she was branded ‘the thought police’.
b Despite a pounds 12m budget she proved a massive flop for the cable
c She took up the reins after the brothers quit - and now she’s off to