A star was definitely born when our seasonal mystery brand was first
launched as a Christmas beer in 1926. Its exceptional clarity astounded
even the Den Hoorn brewery, which had been operating in the town of
Leuven since 1366. But Leuven’s most famous name, which also brands this
product, is that of the man awarded the fiercely-contested title of
Master Brewer of Den Hoorn in 1708. His son and grandson succeeded him,
but none of them were around when Brand X was first enjoyed. It came to
the UK in bottles in the 1930s and, since 1976, has been brewed here
under licence. It’s not cheap - but it has built a big following through
marketing initiatives like its Movie Classics tour. It is, however, best
known for its sponsorship of a major British sporting event - and you
could win game, set and match by identifying the brand. Ring 0800 106011
and leave your details to be in with a chance of winning the fizz.
The Christmas bubbly goes to Mary Rushby of Abacus who spotted that last
week’s mystery brand was Mr Sheen.