MARKETING MIX: I’ll name that brand in one !

A star was definitely born when our seasonal mystery brand was first launched as a Christmas beer in 1926. Its exceptional clarity astounded even the Den Hoorn brewery, which had been operating in the town of Leuven since 1366. But Leuven’s most famous name, which also brands this product, is that of the man awarded the fiercely-contested title of Master Brewer of Den Hoorn in 1708. His son and grandson succeeded him, but none of them were around when Brand X was first enjoyed. It came to the UK in bottles in the 1930s and, since 1976, has been brewed here under licence. It’s not cheap - but it has built a big following through marketing initiatives like its Movie Classics tour. It is, however, best known for its sponsorship of a major British sporting event - and you could win game, set and match by identifying the brand. Ring 0800 106011 and leave your details to be in with a chance of winning the fizz.

A star was definitely born when our seasonal mystery brand was first

launched as a Christmas beer in 1926. Its exceptional clarity astounded

even the Den Hoorn brewery, which had been operating in the town of

Leuven since 1366. But Leuven’s most famous name, which also brands this

product, is that of the man awarded the fiercely-contested title of

Master Brewer of Den Hoorn in 1708. His son and grandson succeeded him,

but none of them were around when Brand X was first enjoyed. It came to

the UK in bottles in the 1930s and, since 1976, has been brewed here

under licence. It’s not cheap - but it has built a big following through

marketing initiatives like its Movie Classics tour. It is, however, best

known for its sponsorship of a major British sporting event - and you

could win game, set and match by identifying the brand. Ring 0800 106011

and leave your details to be in with a chance of winning the fizz.



The Christmas bubbly goes to Mary Rushby of Abacus who spotted that last

week’s mystery brand was Mr Sheen.



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