Helpline

Jemima Bokaie takes the hassle out of finding the right product or service - you ask the question, she'll provide the answer.

CARTOON TIME

Q: We are a local newspaper looking for a talented cartoonist to contribute to our 'Coffee break' page. Who would fit the bill?

A: Call Neil Kerber (0208 441 6707). His work appears regularly in Private Eye, The Mirror, The Independent and celebrity magazines, including Now, as well as on greetings cards and in books. Subjects include fashion, news, sport, money and society.

He can also create cartoons for businesses, including financial, medical and law companies, to help break up large bodies of text, for example. Prices vary.

To view some samples of his work, visit www.neilkerber.com

OPTIMAL PERFORMANCE

Q: We are launching a campaign and need help running the online marketing activity. Who can assist us?

A: Give Sticky Eyes (0113 391 2929) a call. It can manage your entire campaign, but specialises in search engine marketing, including search engine optimisation and managed pay-per-click (PCC).

The company can develop fully optimised content for keywords and has tools that monitor results by PPC vendor and actual keyword conversion. Other services include email marketing, link popularity, trusted feed and online PR.

SECRET SERVICE

Q: Who can carry out a mystery-shopping programme for us over the festive period to identify which areas of our customer service we could improve?

A: Try Retail Eyes (01908 328 000). It provides a web-enabled mystery-shopping system that offers real-time performance data streamed direct to a desktop, WAP-enabled phone or Windows Mobile media device.

It carries out more than 100,000 visits a year in the UK, and also offers a mystery phone-call service, on-site interviews, online surveys and focus groups.

SANTA'S SAMPLERS

Q: We are running some sampling activity during the busy festive season and want some experienced promotional staff to hand out samples and encourage purchase. Who can provide them for us?

A: Why don't you try Promo Power (01623 827 944)? It is a field marketing agency that can provide promotional staff including event managers, merchandisers, samplers, leafleters, entertainers, in-store demonstrators, models and actors.

All its staff are selected to ensure the right face represents your brand. It also focuses on providing a measurable return on investment.

- Tel: 020 8267 4305 or e-mail:marketing.helpline@haynet.com.

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