The ads, which feature images from last year's series in England, use the tagline 'Here we go again'. The work is intended to build on the rivalry between the two teams and sets of fans by using straplines such as 'Bush-whacker', 'Go walkabout' and 'Pros and cons'. The posters will be supported by TV, online and press activity. The work has been created by Brothers & Sisters, which is working with Sky on an interim basis following its split from United London.
Creative agency: Brothers & Sisters
Media agency: MediaCom.