Bunker Gin brand unveiled by new spirits company

Club Spirit, a new spirits company backed by one of the oldest families in the British drinks industry, is launching with a new brand of gin.

Club Spirit, a new spirits company backed by one of the oldest

families in the British drinks industry, is launching with a new brand

of gin.



The company has been set up by Suki Bunker, great-great granddaughter of

James Burrough, who founded Beefeater Gin in 1820. Named Bunker Gin, the

new product is based on an old Burrough family recipe.



Trevor Beattie, executive creative director of TBWA GGT Simons Palmer,

and his art director, Bill Bungay, created the packaging, which has been

designed to evoke the 1920s.



The gin will be marketed initially to golf clubs in the US and the UK

using telemarketing and direct mail. The name and premium packaging,

including a presentation box, have been designed to appeal to golfers.

Distribution is through wine and spirit specialist Heyman Barwell

Jones.



The gin will be produced by Hayman Distillers, formerly the fine

alcohols division of James Burrough. The product is 40% by volume and

retails in 700ml bottles.



Suki Bunker was new business director of TBWA until moving to Hong Kong

with her husband Alan Thompson, the former boss of IMP, in 1996.



Bunker said: ’Our family has been distilling and marketing gin for

generations.



The idea of re-entering the gin-producing market initially arose over a

family lunch. The concept of bringing together the Burrough family

history, a gin recipe passed down through the generations, a passion for

golf and the Bunker surname seemed irresistible.’



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer