Bunker Gin brand unveiled by new spirits company

Club Spirit, a new spirits company backed by one of the oldest families in the British drinks industry, is launching with a new brand of gin.

Club Spirit, a new spirits company backed by one of the oldest

families in the British drinks industry, is launching with a new brand

of gin.



The company has been set up by Suki Bunker, great-great granddaughter of

James Burrough, who founded Beefeater Gin in 1820. Named Bunker Gin, the

new product is based on an old Burrough family recipe.



Trevor Beattie, executive creative director of TBWA GGT Simons Palmer,

and his art director, Bill Bungay, created the packaging, which has been

designed to evoke the 1920s.



The gin will be marketed initially to golf clubs in the US and the UK

using telemarketing and direct mail. The name and premium packaging,

including a presentation box, have been designed to appeal to golfers.

Distribution is through wine and spirit specialist Heyman Barwell

Jones.



The gin will be produced by Hayman Distillers, formerly the fine

alcohols division of James Burrough. The product is 40% by volume and

retails in 700ml bottles.



Suki Bunker was new business director of TBWA until moving to Hong Kong

with her husband Alan Thompson, the former boss of IMP, in 1996.



Bunker said: ’Our family has been distilling and marketing gin for

generations.



The idea of re-entering the gin-producing market initially arose over a

family lunch. The concept of bringing together the Burrough family

history, a gin recipe passed down through the generations, a passion for

golf and the Bunker surname seemed irresistible.’



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