Club Spirit, a new spirits company backed by one of the oldest
families in the British drinks industry, is launching with a new brand
The company has been set up by Suki Bunker, great-great granddaughter of
James Burrough, who founded Beefeater Gin in 1820. Named Bunker Gin, the
new product is based on an old Burrough family recipe.
Trevor Beattie, executive creative director of TBWA GGT Simons Palmer,
and his art director, Bill Bungay, created the packaging, which has been
designed to evoke the 1920s.
The gin will be marketed initially to golf clubs in the US and the UK
using telemarketing and direct mail. The name and premium packaging,
including a presentation box, have been designed to appeal to golfers.
Distribution is through wine and spirit specialist Heyman Barwell
The gin will be produced by Hayman Distillers, formerly the fine
alcohols division of James Burrough. The product is 40% by volume and
retails in 700ml bottles.
Suki Bunker was new business director of TBWA until moving to Hong Kong
with her husband Alan Thompson, the former boss of IMP, in 1996.
Bunker said: ’Our family has been distilling and marketing gin for
The idea of re-entering the gin-producing market initially arose over a
family lunch. The concept of bringing together the Burrough family
history, a gin recipe passed down through the generations, a passion for
golf and the Bunker surname seemed irresistible.’