Sainsbury’s this week launched its Reward card backed by a national
television and poster campaign through Abbott Mead Vickers BBDO.
The supermarket chain aims to sign up six-and-a-half million customers
to the loyalty card by the end of the year. The card offers vouchers on
points collected by shopping at its stores. The vouchers can be spent at
Sainsbury’s Homebase or Texas stores, or swapped for Air Miles. One
point is collected for every pounds 1 spent at the retailer.