The soft-drinks giant has appointed AKQA to design and build a website that will act as the hub for all Coca-Cola-related football content during 2007 and beyond.
The agency will also develop the company's global football strategy to encompass emerging mobile and games platforms, such as the Xbox 360 and PlayStation 3.
The initiative is intended to help Coca-Cola strengthen its position as a global champion of football at both grass-roots and international levels.
The project will allow the company to build on its relationships with its official football ambassadors, who include Manchester United stars Wayne Rooney and Cristiano Ronaldo.
As well as sponsoring this year's FIFA World Cup, Coca-Cola has strong links with the UEFA European Championships and the Football League in the UK. It also supports a number of grass-roots football programmes worldwide.
Coca-Cola is making greater use of the web to build on its association with the sport. Earlier this year, it launched a UK football site that encouraged sports fans to upload pictures showing how much they loved the World Cup, and offering them the chance to win pairs of match tickets.
The company's global football portal is also expected to feature user-generated content, although both it and AKQA declined to comment on the project.