The BIMAS 2006: BIMAS shortlist 2006

The BIMA Awards celebrate the best in digital creativity. Find out if you made it on to this year's shortlist for November's event.

Digital campaigns for Levi's, Nokia, Intel, Nike and Coke are among those short listed for this year's British Interactive Media Association (BIMA) awards, in association with PriceWaterhouseCoopers and Revolution.

The awards, which are the longest running in the sector - spanning 22 years - aim to recognise and promote excellence in interactive design.

There are 22 awards in total, with new categories introduced this year to reflect the changes in the industry. These include Most Outstanding Achievement in Accessibility, Best Mobile Game, Best Use of Viral and Best Community Web Site or Campaign. These join long-running awards such as Best Interactive Advertising, Best Web Site, Best Use of Interactive TV and Best Integrated Campaign.

Levi's Antidote, BBC Comedy Soup, Sainsbury's 'Your Ideas', Tired and Tested and It Might Just Change The World all made the shortlist in the new Community Web Site or Campaign category. Contenders for Best Interactive Advertising include campaigns for The Army, Yahoo, COI's Talk to Frank campaign, Virgin Casino, Nintendo, Mini, ITV and Kodak.

Judges were again chosen from a list of volunteers and include some of the top names in interactive. Awards will be handed out at a ceremony on Wednesday, 29 November at the Royal Hospital Gardens, Chelsea.

Alongside the major categories, there will also be a Grand Prix, which will be given to the category winner judged to have earned the overall title.

Judging criteria

Interactive projects require many skills to be applied for true excellence to emerge. This year, the judges looked for work that achieves a balance between these core skills and also provides an excellent user experience, regardless of the subject matter

or platform. The following criteria were applied when considering submissions: underlying strategy; creative idea; the quality of production and the level of user experience.

MOST OUTSTANDING ACHIEVEMENT IN ACCESSIBILITY

This award recognises the most outstanding achievement made by an individual, agency or organisation in the realms of accessibility. Judges looked for examples of either a specific project, programme or change in working practice that resulted in a product or service being more widely available, regardless of the interactive channel it was delivered in.

Connexions Direct Site by Brahm for DigitalConnexions Direct

My Web My Way by the BBC/AbilityNet for the BBC

John Grooms Site by Public Life for John Grooms

GAIN for Wales by Sequence for GAINS for Wales

CSCI by Reading Room for the Commission for Social Care

O2's Approach for Improving Accessibility

Across its Corporate Online Channels in-house for O2

Webcredible in-house for Webcredible

BEST INTEGRATED CAMPAIGN

This award recognises the interactive component of campaigns using at least three forms of media. Particular credit was given to work where interactivity delivered value not possible with traditional media. Entries could be in any interactive media.

Rediscover Your Senses by Tribal DDB London for Volkswagen UK

Levi's Antidote by Lateral for Levi Strauss & Co Europe

Nike iD by R/GA for Nike

Nokia Nseries Studio by R/GA for Nokia

Peroni Nastro Azzurro 'La Dolce Vita' by Mook for Peroni

Superdrug Summer campaign by SPF15 for Superdrug

Audi RS4 by Good Technology for Audi

BEST INTERACTIVE ADVERTISING

This award recognises excellence in the use of interactivity in ads for campaigns that appeared in paid-for media space. Judges looked for work with a high creative content appropriate for the media. Entries could be in any interactive media.

Army Officer by Publicis Dialog for Army/COI

Yahoo - Your Game Your Way by Dialogue Marketing for Yahoo UK & Ireland

Talk to FRANK by Profero for COI/Home Office

Virgin Casino by Lean Mean Fighting Machine for Virgin Games

Nintendogs by Lateral for Nintendo UK

White Rabbit by Profero for Mini

Prehistoric Park by Play for ITV

Kodak EasyShare V570 - Launch Campaign by LBi for Kodak

BEST USE OF INTERACTIVE TELEVISION

This award recognises the best project on interactive TV. Whether it was intended to advertise, inform or entertain (or all three), the judges looked for an outstanding idea that was brilliantly executed.

Tesco Interative Advert by Red Bee Media for Tesco, Red Brick Road

Boots Christmas Campaign Interactive Ad by Red Bee Media for Boots

SkyVegas Game - Elvis in-house for BSkyB

BEST USE OF MOBILE

This award recognises the most outstanding example of interactivity and innovation using mobile technology. Judges awarded work that was specifically designed for a mobile user experience rather than simply delivered through the technology.

Coast Mobile in-house for BBC Learning and Interactive

Scottish Power by Incentivated for Scottish Power

Nokia Nseries Studio by R/GA for Nokia

EBay & Volantis by Volantis Systems for eBay

BEST MOBILE GAME

This award recognises the most outstanding example of gaming, created for a mobile device. Judges looked for creativity, inspiration, high production values and great gameplay.

Manager Pro for Ojom by Hill & Knowlton

Dirge Of Cerberus Lost Episode for Ideaworks 3D by sqexm.com

BEST MICROSITE

This award recognises the most outstanding example of interactivity, whether as a stand-alone microsite or part of a wider campaign. Creativity, inspiration and high production values were balanced with usability and accessibility.

David Beckham Academy Touran Challenge by Tribal DDB London for Volkswagen UK

Rediscover Your Senses by Tribal DDB London for Volkswagen UK

Virtual Newsroom in-house for BSkyB

Experience Wonder You by Publicis Net for Sara Lee Europe

The Concretes, In-Colour by Bloc for EMI Music

A-to-S by Agency Republic for Mercedes Benz UK

Channel 4: Invasion by Mook for Channel 4

BEST WEB SITE

This award recognises the most outstanding example of interactivity in a large-scale project site. Creativity, inspiration and high production values were balanced by user experience, usability and accessibility.

Four Docs by Magic Lantern Productions for Channel Four

Sainsbury's Online Groceries by AKQA for Sainsbury's

Planet Earth in-house for the BBC

Nike Women by R/GA for Nike

The Coke Side of Life by AKQA for The Coca-Cola Company

Peroni Nastro Azzurro 'La Dolce Vita' by Mook for Peroni

SoundJunction by ABRSM with Atticmedia for Culture Online

BEST COMMUNITY WEB SITE OR CAMPAIGN

This award seeks to recognise the huge significance of the democratisation of the web. The award was given to the site or campaign that was judged to best support and use interactions between communities of interest.

Tired and Tested by DC Interact for Tired and Tested

Levi's Antidote by Lateral for Levi Strauss & Co Europe

'Your Ideas' by AKQA for Sainsbury's

BBC Comedy Soup by E3 for BBC

It Might Just Change the World by LBi for We Are What We Do

EDUCATION & TRAINING

This award is for the best use of interactivity in a project designed to enhance learning, training or personal development. Judges looked for examples where the interactive experience benefited the learning process in ways not possible with other media.

In Class TV by Educations Digital/Victoria Real for Department of Education & Skills

Film Street by Atticmedia for First Light

Computer Tutor by BBC Learning for the BBC

BT/BFI Archive Interactive by BT for the BFI

Wallace and Gromit: The Curse of the Were-rabbit Interactive Educational CD-Rom by Film Education for United International Pictures

Freestyle+ by DNA for Standard Life Bank

SoundJunction by ABRSM with Atticmedia for Culture Online

GOVERNMENT & INFORMATION

This award recognises the best project that uses interactivity where the primary motivation was to inform or convince its intended audience. Specific focus was given to any mechanisms that facilitated the relevancy and timeliness of information and the methods employed to encourage further communication and feedback. Entries could be in any interactive media.

Teachers' TV by Educations Digital/Victoria Real for Department for Education & Skills

Mess With Your Mind by Profero for COI/Home Office

Smart Online, Safe Offline by Profero for COI/Home Office

Tourism Ireland - Taxi Challenge by unit9 for McCann Erickson

KIDS

This award recognises the most outstanding example of interactive design created specifically for children.

Film Street by Atticmedia for First Light

ArtemisFowl.co.uk by DC Interact for Puffin Books

Quizoo by Monterosa Productions for BBC Interactive Drama & Entertainment

Level Up by Preloaded for Children's BBC

GoldStar Cafe in-house for Intuitive Media

The Reading Mission by Reading Room for The Reading Agency

Hedgehogs Site by Digital Outlook for The Department for Transport

Mia Cadaver's Tombstone Timeout by Monterosa Productions for BBC Bitesize

ARTS & CULTURE

The judges looked for outstanding examples of interactivity in projects that specifically aimed to cover, enhance or represent artistic or cultural endeavours that extended the reach of arts and culture to a wider audience. Entries could be in any interactive media.

ICONS by Cognitive Applications for Culture Online/DCMS

Dan Flavin Interactive Installation by ico Design Consultancy for The Hayward Gallery, London

Tate Britain - Constable: The Great Landscapes by AllofUs Design for Tate Britain

The BT Series by BT Design Group for Tate

V&A Modernism Site by unit9 for Victoria & Albert Museum

SoundJunction by ABRSM with Atticmedia for Culture Online

ENTERTAINMENT

This award recognises the use of interactive media to entertain, whether it's delivered on one or across several formats. Entries had to prove that the work entertained its intended audience.

Movie Rush by Holler for Channel 4

England All Stars in-house for Head

Death in Sakkara by Preloaded for BBC History (iF&L)

Nike Women Rockstar Workout - Hip Hop by R/GA for Nike

PlayStation: Gangs of London by Mook for PlayStation

Discover Pirate Island by Digital Outlook for Buena Vista International

B2B

This award recognises the project that best employs interactivity to provide business-to-business products or services, or supports corporate communications and operations. The judges looked at how specific business needs have been addressed by creating a service that cannot be replicated offline. Specific focus was given to mechanisms that facilitate the location, relevancy and timeliness of information, and methods used to encourage communication and feedback. Entries could be in delivered in any interactive media.

Intel Crime Scene by Euro RSCG 4D Digital for Intel

O2 Sales Site by Rufus Leonard for O2

Camron PR site by Poke for Camron PR

Blueprint Studios by magneticNorth for Blueprint Studios

Orange.com Media Centre by E3 for Orange

Dare School in-house for Dare

Vodafone Mobile Office Solutions by Dare for Vodafone

Global Corporate Challenge Site by Reactive for Global Corporate Challenge

B2C

This award recognises the best use of interactivity between consumers and a commercial enterprise. Whether information, a service or products are provided, the judges looked for submissions that demonstrated a clear understanding of the user and were translated effectively into a user-centric design.

Entries could be in any interactive media.

MyFuji by Soup for Fujifilm

Land Rover Land E exhibit by Imagination Group for Land Rover

Yahoo! House Price Centre by Poke for Yahoo UK & Ireland

Tango Clear Viral Campaign by Hall Moore CHI for Tango

Melbourne Airport Site by Reactive Media for Melbourne Airport

USwitch.com in-house for uSwitch.com

CHARITY & NOT-FOR-PROFIT

The judges in this category looked for applications that used interactivity to clearly communicate the values, objectives and activities of their organisation, and which enabled visitors to become involved with their organisation if they chose. Entries could be in any interactive media.

A Time of Gifts by Green Cathedral for The Eden Project

Experience Tour by magneticNorth for Manchester Metropolitan University

It Might Just Change the World by LBi for We Are What We Do

Don't Hide It by DNA for NSPCC

Poetry Archive by Good Technology for The Poetry Archive

STUDENT

This award recognises the best use of interactive work in digital media by a student, or team of students, as part of a course project. It was open to anyone in full-time education and the work must have been produced as part of a course. The judges looked for exciting and innovative creative ideas in interactive design and functionality. Entries could be in any interactive media, internet, CD-Rom, DVD, mobile, installation, kiosk or interactive TV.

The Tale of Little Badger by Laura Dinneen, Bournemouth University

Digital Network Animalz by Lindsey Holt, Hull School of Art & Design, University of Lincoln

The Big Balloon Race by Nick Goward, Hull School of Art & Design, University of Lincoln

The Receptive State by Joshua Smith, Bournemouth University

Mute by Gareth Jones, Bournemouth University

The Dark Gloriole - Penumbra by Petro Salema, Bournemouth University

INNOVATION

The award was given to the project which, in the opinion of the judges, was the most outstanding example of innovation in interactive design. While the media itself didn't have to be ground-breaking, the way in which it was used and experienced has to be. Entries could be in any interactive media.

Radio 1's Big Weekend Second Life Festival by BBC & Rivers Run Red for the BBC 'Musicubes' by Agency Republic for BBC Radio 1

Moonbathing by Lateral/Starcom for Levi Strauss & Co Europe

Nike + by R/GA for Nike

Discover Pirate Island by Digital Outlook for Buena Vista International

BEST USE OF VIRAL

This award recognises the most outstanding example of viral used to disseminate a message, whether it was for marketing purposes, social benefit or purely entertainment. The judges considered the creativity of the idea, the quality of the execution and the reach of the work. To this end, any evidence of distribution was included with the submission.

Toon Crisis by Kempt for Sony Walkman

HP Palmistry by Modem Media for HP PSG EMEA

England All Stars in-house for Head

Tango Clear Viral Campaign by Hall Moore CHI for Tango

Fingerskilz by McCann Worldwide Group for HP

Diary Defender by Inbox Digital for Proctor & Gamble (Vicks)

Perfect Dark Zero by AKQA for Xbox

BEST ONLINE GAME

This award recognises the most outstanding example of online gaming. The judges looked for creativity, inspiration, high production values and, most importantly, great game-play.

BP Ultimate Rally Challenge by Skive for BP Ultimate/141i

England Academy by Grasshopper for RFU & BBC

Kitchen Konundrum - Viral Game Green Cathedral for The Open University

ZWoK! by Bloc for Sony Computer Entertainment Europe

PG Tips 'Half-Time Games' by AKQA for Unilever.

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