Marketing 97: APA loyalty awards make debut

The Association of Publishing Agencies will present its first Customer Loyalty Awards during its Relationship Marketing Conference at Marketing 97.

The Association of Publishing Agencies will present its first

Customer Loyalty Awards during its Relationship Marketing Conference at

Marketing 97.

Loyalty programmes are receiving special recognition from the APA, with

an award for the most effective loyalty scheme.

In the running are BAA’s ’Bonus Points’ airport shopping loyalty scheme

by BHWG and Homebase ’Spend and Save’ by Retail Marketing


Also nominated are Brann’s ’Customer Communications’ programme for Royal

Mail, Brittania Building Society’s ’Members Loyalty Bonus Scheme’ by

Carlson Marketing and Thomas Cook’s ’Privilege Service Loyalty Scheme’,

launched this February.

Nine contract publishers have been shortlisted for three APA customer

magazine awards. Vying for best consumer customer magazine are John

Brown Publishing for Virgin Atlantic’s Hot Air, Aspen Publishing for

Tate and Mediamark for Voyager, recently relaunched for British


Redwood Publishing has three magazines in the running: Dulux’s Colour

Magazine, Safeway Magazine and Volvo Magazine.

Five titles are up for the best business-to-business customer


Premier Magazines has received two nominations for its work on British

Airways’ flagship title Business Life and Marketing Business for the


The other three candidates are: Axon Publishing for Communication

Solutions and Comms for Mercury Communications; Institute of Personnel

and Development’s People Management by Centurion-PPL, and Summerhouse

Publishing’s Panorama for GEC Alsthom.

Redwood Publishing has also collected three of the five nominations for

best new launch with Dollond & Aitchison’s D&A Magazine, Early Learning

Centre’s Early Learning Magazine and The Thomas Cook Magazine.

Premier has been recognised for Business Standards for the British

Standards Institution and the BLA Group for Rail Europe’s Rail Europe



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