The Association of Publishing Agencies will present its first
Customer Loyalty Awards during its Relationship Marketing Conference at
Loyalty programmes are receiving special recognition from the APA, with
an award for the most effective loyalty scheme.
In the running are BAA’s ’Bonus Points’ airport shopping loyalty scheme
by BHWG and Homebase ’Spend and Save’ by Retail Marketing
Also nominated are Brann’s ’Customer Communications’ programme for Royal
Mail, Brittania Building Society’s ’Members Loyalty Bonus Scheme’ by
Carlson Marketing and Thomas Cook’s ’Privilege Service Loyalty Scheme’,
launched this February.
Nine contract publishers have been shortlisted for three APA customer
magazine awards. Vying for best consumer customer magazine are John
Brown Publishing for Virgin Atlantic’s Hot Air, Aspen Publishing for
Tate and Mediamark for Voyager, recently relaunched for British
Redwood Publishing has three magazines in the running: Dulux’s Colour
Magazine, Safeway Magazine and Volvo Magazine.
Five titles are up for the best business-to-business customer
Premier Magazines has received two nominations for its work on British
Airways’ flagship title Business Life and Marketing Business for the
The other three candidates are: Axon Publishing for Communication
Solutions and Comms for Mercury Communications; Institute of Personnel
and Development’s People Management by Centurion-PPL, and Summerhouse
Publishing’s Panorama for GEC Alsthom.
Redwood Publishing has also collected three of the five nominations for
best new launch with Dollond & Aitchison’s D&A Magazine, Early Learning
Centre’s Early Learning Magazine and The Thomas Cook Magazine.
Premier has been recognised for Business Standards for the British
Standards Institution and the BLA Group for Rail Europe’s Rail Europe