Marketing Manual: Public Relations - The vital statistics

The buoyancy of any marketing discipline can be judged by the rate of increase in its annual turnover as well as by agency growth.

Below you will find all the information you might require about the state of the PR industry, including tables of the fastest-growing big and small agencies, a list of recent CIPR award-winners, projections for turnover by 2010, its primary client sectors and the main categories of growth.

TOP FIVE PR AGENCIES BY FEE INCOME

Agency Fee income Fee income Chng
2005 2004 (%)
(pounds) (pounds)
1 Bell Pottinger Group 41,588,000 37,421,000 11
2 Financial Dynamics 27,300,000 20,400,000 34
3 Citigate Dewe Rogerson 19,068,721 15,749,868 21
4 Edelman 16,499,796 13,493,906 22
5 Meditech Media 9,745,179 9,837,115 -1

Source: Marketing/PRWeek PR Leagues 2006
NOTE: excludes Sarbanes-Oxley-affected agencies


CIPR EXCELLENCE AWARDS OUTSTANDING PR CONSULTANCY WINNERS

2006 Fishburn Hedges
2005 Brands2Life
2004 Blue Rubicon
2003 Fishburn Hedges
2002 Lansons Communications
2001 Fishburn Hedges

Source: CEPR/CIPR survey


FASTEST-GROWING BIG AGENCIES

Agency Fee income Fee income Chng
2005 2004 (%)
(pounds) (pounds)
1 Geronimo Communications 8,875,700 2,928,742 203
2 Waggener Edstrom 3,168,886 1,768,558 79
3 Hotwire PR 3,377,103 2,097,109 61
4 Chandler Chicco Agency 5,176,573 3,307,868 56
5 M:Communications 5,703,478 4,223,583 35

Source: Marketing/PRWeek PR Leagues 2006
NOTE: excludes Sarbanes-Oxley-affected agencies


FASTEST-GROWING SMALL AGENCIES

Agency Fee income Fee income Chng
2005 2004 (%)
(pounds) (pounds)
1 Inferno Communications 1,617,553 469,377 245
2 Freshwater UK 1,641,943 820,499 100
3 Frank Public Relations 2,300,749 1,443,952 59
4 Taylor Herring 1,574,780 1,052,094 50
5 Brazen 1,450,620 996,587 46

Source: Marketing/PRWeek PR Leagues 2006
NOTE: excludes Sarbanes-Oxley-affected agencies


£1.2 bn - Total turnover of out-of-house PR agencies, 2005
Source: CEBR/CIPR, ONS

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