Relationship Marketing & Marketin 97: State of the art - Customer loyalty has its own rewards

Top customer magazine publishers, through the Association of Publishing Agencies (APA), will be announcing the winners of their first loyalty awards at Marketing 97.

Top customer magazine publishers, through the Association of

Publishing Agencies (APA), will be announcing the winners of their first

loyalty awards at Marketing 97.



There is a category for loyalty programmes and three for customer

magazines.



The gongs will be handed out by Jeremy Bullmore, of WPP, and Tony Jones,

of Stephens & George, during the lunch at the conference the APA is

staging on the first day of Marketing 97.



Shortlisted for the loyalty programme award are BAA’s airport shopping

scheme Bonus Points, by BHWG; Homebase Spend & Save, by Retail Marketing

Partnership; Brann’s customer communications programme for the Royal

Mail; Britannia Building Society’s loyalty bonus scheme by Carlson; and

Thomas Cook’s Privilege Service programme.



Best customer magazine nominees are Virgin Atlantic’s Hot Air from John

Brown Publishing; British Midland’s relaunched Voyager from Mediamark;

Tate, by Aspen Publishing; and three from Redwood Publishing, for Dulux,

Safeway and Volvo.



Five titles have been shortlisted in the business-to-business section:

British Airways’ Business Life and the Chartered Institute of

Marketing’s Marketing Business, both from Premier Magazines; Axon

Publishing’s Communication Solutions and COMMS for Mercury;

Centurion-PPL’s People Management for the Institute of Personnel and

Development; and Summerhouse Publishing’s Panorama for GEC Alsthom.



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