Top customer magazine publishers, through the Association of
Publishing Agencies (APA), will be announcing the winners of their first
loyalty awards at Marketing 97.
There is a category for loyalty programmes and three for customer
The gongs will be handed out by Jeremy Bullmore, of WPP, and Tony Jones,
of Stephens & George, during the lunch at the conference the APA is
staging on the first day of Marketing 97.
Shortlisted for the loyalty programme award are BAA’s airport shopping
scheme Bonus Points, by BHWG; Homebase Spend & Save, by Retail Marketing
Partnership; Brann’s customer communications programme for the Royal
Mail; Britannia Building Society’s loyalty bonus scheme by Carlson; and
Thomas Cook’s Privilege Service programme.
Best customer magazine nominees are Virgin Atlantic’s Hot Air from John
Brown Publishing; British Midland’s relaunched Voyager from Mediamark;
Tate, by Aspen Publishing; and three from Redwood Publishing, for Dulux,
Safeway and Volvo.
Five titles have been shortlisted in the business-to-business section:
British Airways’ Business Life and the Chartered Institute of
Marketing’s Marketing Business, both from Premier Magazines; Axon
Publishing’s Communication Solutions and COMMS for Mercury;
Centurion-PPL’s People Management for the Institute of Personnel and
Development; and Summerhouse Publishing’s Panorama for GEC Alsthom.