Sony in EMI link for 'virtual' PSP

Innocent, the EMI Music UK record label, has teamed up with Sony to launch a virtual PSP console featuring exclusive video content of former Blue singer Simon Webbe.

Developed by EMI, the virtual PSP will appear on social-networking sites, such as MySpace, Sony's YourPSP site and Webbe's own site.

The downloadable content includes interview footage, an album sampler and a tool to enable users to create a Simon Webbe logo.

EMI hopes the campaign will widen the singer's predominantly female fanbase. Sony, meanwhile, is keen to boost PSP's popularity with women, it launched a limited-edition pink variant earlier this year.

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