Careers: What's it really like inside - Jumeirah

Jumeirah's portfolio includes the world's tallest all-suite hotel, the Burj Al Arab, which was named the world's leading hotel at the World Travel Awards this year. Do you get to spend much time there?

We work closely with each of the hotels and their divisions and visit most of them regularly. We meet the Burj Al Arab teams about once or twice a month.

What are the best perks of the job?

We get to fully immerse ourselves in the Jumeirah brand and travel frequently to our hotels worldwide. It is important to understand our customers and what influences them.

How do you come up with new marketing ideas?

We are a creative bunch and work closely with our agencies to brainstorm ideas. Our group director of marketing has a strong design and branding background, which keeps us on our toes.

Describe the marketing team in three words.

Innovative, multinational/cultural and passionate.

What is the main marketing challenge you face?

Jumeirah is growing and changing so fast it is a challenge to keep up.

Is there a dress code?

Hospitality traditionally requires the staff to be suited and booted, but we take a creative approach to this.

Does the marketing team socialise outside office hours?

When we are in Dubai we visit some of the 100 restaurants and bars that Jumeirah operates. Trilogy, 360 and The Agency are our favourites.

What is it like for training and career progression?

We have a dedicated training centre and we are all encouraged to commit to at least six hours' training a month. Jumeirah aims to have 40 hotels by 2009, which will offer many career opportunities.

What are the salary and benefits package like?

Salaries are competitive and the benefits are outstanding. We have access to wonderful hotels, restaurants and spas, and the HR team has secured further perks with partner brands.

Are there any downsides?

It often seems like there aren't enough hours in the day.

Is there anything particularly unusual about your office?

The Dubai office has an amazing view overlooking Dubai and the Arabian Gulf.


- Jumeirah has three marketers in its London office and 10 based in Dubai. It runs 11 hotels, a waterpark and an events firm.

- Gerald Lawless is chief executive; Bill Walshe is chief marketing and business innovation officer.

- Its Dubai office is at 21st Floor, Jumeirah Emirates Towers, PO Box 72127, Dubai. The UK office is at Jumeirah Carlton Towers, Cadogan Place, London SW1X 9PY.


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