Reebok, the sports footwear company, has awarded its dollars 90m
(pounds 58m) global media planning and buying to Grey Advertising in New
York, following a pitch against DMB&B New York.
The worldwide media account is understood to focus on Reebok’s marketing
and advertising in the run up to World Cup 1998 in France. Reebok
confirmed that US-based agency Heater Advertising would produce ad hoc
Leo Burnett resigned the business in May after three years, citing
disagreements with Reebok over marketing and ad strategies.
In the UK, Reebok spends around pounds 2.7m a year on advertising
Local creative and support agencies will stay in place. Lowe
Howard-Spink will continue to work on UK consumer advertising along with
Western International Media, which handles UK media planning and buying.