THIS WEEK: Olympia to host top relationship event in late 97

Modern marketers’ desire to establish relationships with consumers will be the theme of a major new event in next year’s marketing calendar being organised by Haymarket Business Publications (HPB), the publishers of Marketing.

Modern marketers’ desire to establish relationships with consumers will

be the theme of a major new event in next year’s marketing calendar

being organised by Haymarket Business Publications (HPB), the publishers

of Marketing.



Marketing 97 - The Relationship Marketing Event will be at Olympia from

November 25 to 27. Haymarket is working on the event with Blenheim

Exhibitions and is to spend pounds 200,000 promoting it.



Research by Haymarket and Blenheim among senior client marketers shows

that relationship marketing is the most important issue for the future.

Three-fifths said they would attend.



Senior marketers at the three-day conference will be able to view

showreels from leading direct marketing agencies and get to grips with

the latest technology. There is also a computerised appointment system

and a free CD-ROM of the best in UK direct marketing.



‘Marketing 97 is an exhibition, a conference and a live networking event

for the marketing director of today and the marketing director of

tomorrow,’ said Martin Durham, managing director of HBP.



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