THIS WEEK: Morgan takes Boots’ global role

Boots Healthcare International (BHI) has brought in ex-Kellogg marketing director Rob Morgan to head the marketing of its global pharmaceutical brands and spearhead a move into new international markets.

Boots Healthcare International (BHI) has brought in ex-Kellogg marketing

director Rob Morgan to head the marketing of its global pharmaceutical

brands and spearhead a move into new international markets.



Morgan, who will leave his current role as managing director of Turtle

Wax at Christmas, becomes strategic marketing director at BHI. He is to

head development of the firm’s three major brands, Strepsils, E45 Cream

and Nurofen, in the 130 countries the firm operates in.



He will head five category groups covering the three brands, plus new

product development and public relations. BHI employs around 100

marketers worldwide.



Liz Morgan, the former Carlsberg-Tetley marketing director who joined

BHI in February, will report to Morgan (no relation). She is head of the

cough throat division, which markets the Strepsils brand.



Rob Morgan, 38, was regarded as one of the industry’s most senior

figures during his eight years marketing Kellogg’s brands in the UK.



His move to Turtle Wax last year was unexpected, given his senior FMCG

experience gained at Kellogg, and previously at Cadbury Schweppes and

General Foods.



He joins BHI as the company is investing heavily in acquisitions and new

product development. In September it paid pounds 115m for one of

France’s leading skincare makes, Lutsia, while in June it invested

pounds 12m in the purchase of two skincare brands in Australia.



The company has put pounds 74.1m into NPD in the past year. Although it

recorded losses of pounds 8.3m last year, sales grew by 10.8% to pounds

239.4m.



Morgan replaces Peter Milburn, who left in May to take charge of Boots’

international expansion.



Crookes Healthcare, BHI’s UK subsidiary, spends pounds 10.6m (Register-

MEAL) on Nurofen and Strepsils through McCann-Erickson and BMP DDB

respectively.



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