Thomas Cook, the travel and financial services group, has launched a new
Web site offering customer information and a currency converter. The
site will also carry details of all Thomas Cook promotions and special
offers. The site is on http://www.thomascook.com
Allied Domecq’s pub brand, Firkin, has appointed below-the-line agency
PDP to work on point-of-sale, sales promotion and direct marketing for
its new chain of Firkin off-licences. Five new off-licences are planned
before Christmas, focusing on a wide range of beers to target the
younger end of the market.
Virgin adds Spice
Virgin Records has created a new Internet site with pop group The Spice
Girls as its subject. The site uses new technology from Quark called
Immedia, which delivers better sounds and images and allows more
interactivity than other Web sites. It can be accessed on
Drink sales cool off
The hot drinks sector is growing much more slowly than the soft drinks
market, according to research from Euromonitor. Sales of hot drinks grew
4.4% between 1991 and 1995, compared with 17% for soft drinks between
1990 and 1994. Food drinks, such as hot chocolate and malted milk, are
forecast to outperform other hot drinks by 2000.
Popai in Euro study
The Point of Purchase Advertising Institute Europe is planning its first
major study of the buying habits of European shoppers to determine how
buyers make their decisions and how they are influenced by point-of-
purchase material. Popai will be looking for European brands and
retailers to sponsor specific product categories.
GUS goes shopping
Great Universal Stores has bought Experian, one of the US’s largest
suppliers of credit, marketing and property information, for pounds
1.04bn. Experian will merge with GUS’s target marketing company, CCN, to
create a new force in the information services market.
Devil of a job
Design Audit has been commissioned by Lamborghini GB to design a
brochure focusing on its new Diablo series.
KLP has hired O&M Direct’s Hugh Allspaugh as a board director. He
previously ran American Express at the direct marketing firm.