Womenswear brand Richards has suffered a casualty in its marketing
department as a result of a reshuffle.
Head of visual marketing and merchandising Nina Custerson left the
company last week in a reorganisation of the marketing operation. Parent
company Sears refused to comment on Custerson’s departure.
Custerson’s dual roles of store design and customer service have now
been split between marketing and retail operations. Customer service
goes to sales and marketing director Stella Hartley, while store design
falls to Helen Pringle, who becomes retail operations director.
Custerson’s departure comes as Richards trials a new format and
advertising in the north-west with a view to a spring relaunch.
The brand, which is aimed at the more fashionable mature woman,
appointed M&C Saatchi in the summer to work on advertising and brand