THIS WEEK: Sunworld row sees chief quit

Sunworld, the Thomas Cook-owned tour operator, has parted company with its top marketer Len Mooney, after management disagreements over plans to reposition its brand portfolio.

Sunworld, the Thomas Cook-owned tour operator, has parted company with

its top marketer Len Mooney, after management disagreements over plans

to reposition its brand portfolio.



Mooney, who was product and overseas director and a founder of the

company, left last week without a job to go to. His departure follows

rumours of clashes with Thomas Cook management over the development of

the Sunworld Summersun and Wintersun programmes.



Thomas Cook Group managing director, tour operations, Nigel Hards is to

take responsibility for the Sunworld brand following its purchase by the

top travel agency four months ago.



‘The Sunworld Summersun and Wintersun programmes play an important role

in our future strategy, ‘ said Hards. ‘I have decided to take personal

responsibility for both the management and the development of these two

products. As a result of this restructure, Len Mooney has left

Sunworld.’



Sunworld is expected to announce changes to its portfolio in the next

few weeks. Industry insiders believe there will be greater focus on the

positioning of core brands and that the holiday company is looking to

develop other niche products, including a new ‘budget’ brochure.



Mooney’s role is to be split, with sales and operations director Manny

Fontenla Novoa taking responsibility for overseas operations, marketing

and public relations. Nigel Wright, finance and commercial director will

take on overseas contracting and product areas, and brochure production.



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