Sunworld, the Thomas Cook-owned tour operator, has parted company with
its top marketer Len Mooney, after management disagreements over plans
to reposition its brand portfolio.
Mooney, who was product and overseas director and a founder of the
company, left last week without a job to go to. His departure follows
rumours of clashes with Thomas Cook management over the development of
the Sunworld Summersun and Wintersun programmes.
Thomas Cook Group managing director, tour operations, Nigel Hards is to
take responsibility for the Sunworld brand following its purchase by the
top travel agency four months ago.
‘The Sunworld Summersun and Wintersun programmes play an important role
in our future strategy, ‘ said Hards. ‘I have decided to take personal
responsibility for both the management and the development of these two
products. As a result of this restructure, Len Mooney has left
Sunworld is expected to announce changes to its portfolio in the next
few weeks. Industry insiders believe there will be greater focus on the
positioning of core brands and that the holiday company is looking to
develop other niche products, including a new ‘budget’ brochure.
Mooney’s role is to be split, with sales and operations director Manny
Fontenla Novoa taking responsibility for overseas operations, marketing
and public relations. Nigel Wright, finance and commercial director will
take on overseas contracting and product areas, and brochure production.