Jersey Tourism has unveiled the new pounds 50,000 pan-European identity
for the Channel island, through design agency Jones Knowles Ritchie. The
new logo, which reflects Jersey’s combination of beaches, sea and
beautiful scenery, replaces the outline of the island, Jersey’s former
badge. It will be introduced in January and will feature alongside the
UK television and press advertising, created by Mellors Reay and
Partners, which features Lillie, the Jersey cow. The new design will
also be used on publicity posters, brochures and stationery.