MARKETING MIX: The castaway client

Nick Hewison has worked with a travelling fairground in the US, as a cellarman for Lowenbrau in Munich and as a roughneck for an offshore oil exploration company. Now, after an MBA from the London Business School and a stint at Rowntree Mackintosh, he is commercial director of Berol. We invited him to take some time out as this week’s castaway, with just a solar-powered Internet link, a Bible and regular deliveries of Marketing for company. Plus, of course, his own choice of five objects and one book. Hewison describes his typical day in splendid isolation.

Nick Hewison has worked with a travelling fairground in the US, as a

cellarman for Lowenbrau in Munich and as a roughneck for an offshore oil

exploration company. Now, after an MBA from the London Business School

and a stint at Rowntree Mackintosh, he is commercial director of Berol.

We invited him to take some time out as this week’s castaway, with just

a solar-powered Internet link, a Bible and regular deliveries of

Marketing for company. Plus, of course, his own choice of five objects

and one book. Hewison describes his typical day in splendid isolation.



‘I would rise at parrot’s fart for a swim in the bay followed by

breakfast of assorted tropical fruits, after which I would use my

Husqvarna chainsaw to work on my boat to freedom. Before lunch, I’d

climb the island’s highest peak to rekindle the signal fire and scan the

horizon. I’ve decided to accept rescue from any ship except cruise

liners full of marketing types.



I’d spend the afternoon snoozing and reading Darwin’s Dangerous Idea by

D Dennet, which lifts the lid on Darwin’s Evolution of the Species and

is one hell of a long read. Late afternoon, I’d fish for my supper using

a good rod and tackle.



Dinner will be washed down with a bottle of my favourite wine from a

case of Chateau Petrus 1961. I will then write an SOS message on the

empty bottle with my indelible Berol Magnum Marker with Autoseal ink,

which won’t run out even with the top left off, and hurl it out to sea

before settling down for the night in a large comfy brass bed (with

mattress included) as I believe I should get my eight hours wherever I

am.’



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