Apple Computer is launching its first TV ad campaign in the UK for
two years. ’Think Different’, created in the US by TBWA/Chiat Day,
features footage of famous people including Mohammed Ali, Hitchcock and
The pounds 2m campaign runs until the end of February.
Coca-Cola marketer Andrew Medd is joining advertising agency Mother as a
partner. Medd was marketing manager of Fanta, Sprite and Lilt in the UK
and, most recently, deputy marketing director of Coca-Cola,
BBC Broadcast has appointed Maureen Duffy to the new post of controller
of marketing, BBC Television. She will report to Sue Farr, BBC
Broadcast’s director of marketing and communications. Duffy joins from J
Walter Thompson, where she is a world partner and strategic
Drinks firm Matthew Clark has recruited Graham Oak, marketing controller
for the take-home trade at Guinness, to head marketing for its wine
Oak will report to marketing director Rob MacNevin.
Jim Park, advertising and circulation director of Mirror Group’s
Scottish newspapers The Daily Record and Sunday Mail, has left the
company abruptly following last week’s resignation of managing director
Cinema attendance figures in the UK reached 139 million in 1997, the
highest figure for 22 years, according to the latest research by The
Cinema Advertising Association.
One-2-One is seeking an advertising agency to work on what it describes
as ’additional requirements’ to the core brand. A spokesman for the
mobile phone operator insists that Bartle Bogle Hegarty will continue to
produce the main brand advertising.
Time Out, the London listings guide, has appointed Motive Communications
to handle its media planning and buying account. The account was
previously held by Total Media.
LineOne, the UK Internet information and entertainment service, has
appointed sales house TSMS to handle its sales and marketing.
The latest Lex Service report on motoring has found 54% of consumers do
not care what sort of car they drive so long as it gets them from A to
B. The figure has risen from 43% ten years ago.
Warner-Lambert Confectionery in the UK is changing its name to Adams,
the brand used by its worldwide parent company, and the sixth-largest
global confectionery brand.
Vauxhall has ended its 12-year sponsorship of the Conference football
league. The league is looking for a replacement sponsor.