Spillers Petfoods has introduced the first bar code instant win
competition, in which shoppers scoop pounds 50 towards the cost of their
shopping if they’ve picked up the right box or can of Winalot.
The competition has been put together with Ignition Marketing, which has
applied for a patent for the ‘Scan & Win’ technique. It is looking to
develop the scheme for other manufacturers and retailers.
The initial scheme is running only in Tesco stores and is being promoted
with point-of-sale material. Alan Smith, managing partner at Ignition
said: ‘Consumers have the excitement of winning at the checkout and are
also encouraged and rewarded for going for a particular brand.’
He said there will be thousands of winners in the competition. The
technology involves inputting another bar code into the retailer’s
system which immediately identifies winning boxes or cans.
The scan and win game will operate across all Spillers Winalot brands,
along with Prime and Bonio.