Your greatest work achievement to date? Moving across to new
product development where I was responsible for the launch of Prima
Milano. This product is significant for Dairy Crest because it is its
first venture outside the traditional dairy sector into the chilled
Your ’dream’ brand to work on? Viagra. I always feel it is important to
sample your own brands on a regular basis.
What would you be doing if you hadn’t gone into marketing? I’d be
working in the City - the pace of business appeals to me.
The best agency you have worked with? Aylings (media), The RED
Consultancy (PR), Springetts (design).
The worst part of the job? Spending hours in front of a computer when I
could be meeting people.
Most embarrassing mistake? Leaving valuable mock-ups and concept boards
required for a presentation next to my bin the evening before.
Your best work-related trip? Three-week management development training
in Vevey, Switzerland.
The business person you admire most? Philip Knight, who turned Nike into
Name: Gary Linke
Brand: Dairy Crest - new products