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Abbey National has re-centralised its brand marketing operation by placing Sara Weller, director of customer marketing, in an enhanced role overseeing communications for each of the bank’s product divisions. She joined Abbey National from Mars last year following moves to devolve the banks central marketing department into individual business units. The bank is preparing to relaunch later this year.

Abbey National has re-centralised its brand marketing operation by

placing Sara Weller, director of customer marketing, in an enhanced role

overseeing communications for each of the bank’s product divisions. She

joined Abbey National from Mars last year following moves to devolve the

banks central marketing department into individual business units. The

bank is preparing to relaunch later this year.



Tetley Bitter has shortlisted Abbott Mead Vickers BBDO, DMB&B, Leo

Burnett and the incumbent Saatchi & Saatchi for its pounds 4m

advertising account, and has signed a 31-week deal to sponsor Channel

5’s new rugby programme, Rugby Express.



Odeon Cinemas, the Rank Group-owned chain, has poached Littlewoods

Lotto’s marketing manager, Ross James, as head of marketing.



Mirror Group has been given the all-clear by the government to buy

Midland Independent Newspapers group for pounds 297m. The group’s

publications include The Birmingham Post and Evening Mail.



The number of visitors expected to attend the Marketing 97 relationship

marketing event, to be held at Olympia between November 25 and 27, has

already passed the 4000 mark.



Discount airline Ryanair is kicking off a price war by announcing an

extra 40% off seats on its Dublin to London route with an extra 100,000

seats at pounds 19 one-way.



St Ivel has appointed Ed Roberts, former marketing director of baking

product giant Whitworths, as marketing controller for cheese and butter

reporting to marketing director Adrian Cox.



Scottish Courage Brands has lost its second marketing director in 18

months with the departure of Nick Boyd at the end of this month. He

succeeded Joe Beardwood to the job last spring.



The Financial Times has appointed Stephen Dunbar-Johnson as its UK ad

sales director.



HTV has been given the all-clear by the Independent Television

Commission to take over United News & Media.



Irn Bru XS, the isotonic drink made by AG Barr, has signed a deal to

sponsor Scotland’s most popular sports programme, Scotsport, for the

current football season.



Mulberry is to open its first stand-alone home furnishings shop next

week on London’s King Road. If successful, the format will be rolled out

across the country.



Bass Brewers is launching an on-trade loyalty programme by which

licensees will be able to collect Air Miles if they achieve quarterly

performance targets.



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