THIS WEEK: HRH says yes to gourmet cheese

The beleaguered Prince of Wales is breaking into the dairy business with the launch of a range of gourmet cheeses.

The beleaguered Prince of Wales is breaking into the dairy business with

the launch of a range of gourmet cheeses.



Two mature Gloucester cheeses - one with herbs and one with herbs and

garlic - go on sale this week in grocery outlets and delicatessens

throughout the UK.



The cheeses are part of the Duchy Originals gourmet provisions business,

which is owned by the Prince of Wales’s Charities Trust. Described as

organic and vegetarian, the cheeses have been developed by Malvern

Cheesewrights in Worcestershire. The Duchy is now considering launching

other dairy products to accompany the cheeses.



The Duchy Originals label was launched in 1992 with an oaten biscuit

range. In March this year it expanded into the soft drinks business with

two fruit juice blends produced by Coca-Cola Schweppes Beverages. The

drinks: Duchy No.1 and No.3 are now sold in Tesco, Sainsbury, Asda and

Threshers.



Princes Charles’ venture is intended to boost the economy in his Duchy

of Cornwall, encouraging raw material producers and manufacturers to

work together. The Duchy is expected to start exporting the home grown

products next year.



To accompany the cheeses, the Duchy Original company has also launched a

new Orange biscuit using wheat and oats from the Duchy of Cornwall’s

Home Farm near Highgrove in Gloucestershire.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message