BELOW-THE-LINE: BRIEFS

Wimpey drops kitten

Wimpey drops kitten



Housebuilder, Wimpey Homes, is adopting a new corporate logo. The

previous design, a kitten cuddling up to the Wimpey name, is being

replaced with a type-only logo.



Express/M&S food offer



The Daily and Sunday Express have linked up with Marks & Spencer in a

joint promotion offering readers a total of pounds 75,000 of free food

shopping. The promotion launches on November 25 and will be supported by

national TV advertising, through DMB&B, and window posters and ticketing

in-store.



Bacardi adds tastings



Bacardi Rum is to support its pre-Christmas advertising campaign with

consumer tastings in 450 supermarkets across the UK. Consumers will also

be offered money-off vouchers or free Bacardi Rum glasses.



Queen’s China for PR hit



Buxton-based Osborne Publicity Services is to manage a national trade

and consumer PR campaign for Queen’s Fine Bone China.



Dixons takes to Parcs



Dixons is running a November joint promotion offering customers a pounds

350 Center Parcs holiday with every participating Packard Bell

Multimedia PC sold.



Brewer hires McCann’s



Edinburgh-based McCann-Erickson PR Scotland has won business from

Scottish Brewers’ ale brands Theakston and Raeburn.



Oasis backs Hall of Fame



Coca-Cola Schweppes Beverages’ adult soft drink Oasis is to sponsor

Capital Radio’s Hall of Fame over Christmas and the New Year, in a deal

valued at pounds 200,000.



Teacher’s sails ahead



Teacher’s Scotch Whisky has renewed its pounds 1m sailing sponsorship of

the Round Britain Challenge for 1996. The challenge offers 60 amateur

sailors the change to compete alongside professionals in the Round

Britain Race.



Dazed appoints agency



Carol Hayes and Associates has won the public relations account for

cult-style magazine Dazed and Confused.



Hewlett-Packard drive



Hewlett-Packard has signed up as a sponsor and technical partner for the

Team Rahal Indy Car racing team. HP will use the motor sports

sponsorship to push its support services.



Walkers grabs girls



Walkers Snack Foods is using an all girl biker team for a nationwide

sampling campaign of Walkers 50g and 60g grab bag size crisps. The Grab

Bag Girls will be targeting hungry young males with the message ‘big

value for big boys’.



IMP man exits to Scala



IMP creative director, Andy Blackford, is leaving to join strategic

planning agency Scala.



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