AD WATCH: Iceland chills out as it jumps up to number three

The weekly analysis of advertisement recall sponsored by ITV

The weekly analysis of advertisement recall sponsored by ITV



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The Top 20: Prompted recall

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Q: which of the following TV commercials do you remember seeing or

hearing recently?

    Last   Account                 Agency/TV buyer                     %

    week

 1   (1)   National Lottery        Saatchi & Saatchi/Zenith           87

           Instants

 2   (2=)  Coca-Cola               Ad Store/McCann-Erickson           80

 3   (8)   Iceland                 WCRS/TMD Carat Manchester          75

 4   (-)   Safeway                 Bates Dorland/Zenith               74

 5   (4)   Sainsbury’s             AMV BBDO                           73

 6   (5)   Kellogg’s Cornflakes    J Walter Thompson                  72

 7=  (7)   TV Licensing            BST.BDDP/PHD                       70

 8   (6)   Head & Shoulders        Saatchi & Saatchi/Zenith           68

 9   (9)   Birds Eye Fish Fingers  Ammirati & Puris Lintas/YMG Carat  67

10   (-)   Kellogg’s Crunchy       J Walter Thompson                  63

           Nut Cornflakes

11   (-)   Lloyds Bank             Lowe Howard-Spink                  61

12   (-)   Pantene                 Grey Advertising/P&G Media         55

12=  (11=) Littlewoods Lottery     Bates Dorland/Equinox              55

14   (14)  Pizza Hut               AMV BBDO/IDK                     ÿ20 51

15   (-)   Lockets                 AMV BBDO/Zenith                    46

16   (-)   National Savings        HHCL/The Media Business            44

17   (-)   Birds Eye Crispy        O&M/Initiative Media               43

           Chicken Dippers

18   (-)   Milk (National Dairy    BMP DDB Needham                    40

           Council)

19   (-)   Jacobs Club             McCann-Erickson/TMD Carat          37

20   (-)   Sainsbury’s Pet Foods   4 Head/AMV BBDO                    30

Adwatch research was conducted November 10 - November 12 by Audience

Selection (0171-608 3618) using Phonebus, a weekly telephone omnibus

survey among more than 485 adults. Advertisements were selected by CTC

(0171-439 7096) and CIA Medianetwork (0171-633 9999). Analysis and

further information from The Planning Partnership (0171-430 1641)

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