AD WATCH: Iceland chills out as it jumps up to number three

The weekly analysis of advertisement recall sponsored by ITV

The weekly analysis of advertisement recall sponsored by ITV


The Top 20: Prompted recall


Q: which of the following TV commercials do you remember seeing or

hearing recently?

    Last   Account                 Agency/TV buyer                     %


 1   (1)   National Lottery        Saatchi & Saatchi/Zenith           87


 2   (2=)  Coca-Cola               Ad Store/McCann-Erickson           80

 3   (8)   Iceland                 WCRS/TMD Carat Manchester          75

 4   (-)   Safeway                 Bates Dorland/Zenith               74

 5   (4)   Sainsbury’s             AMV BBDO                           73

 6   (5)   Kellogg’s Cornflakes    J Walter Thompson                  72

 7=  (7)   TV Licensing            BST.BDDP/PHD                       70

 8   (6)   Head & Shoulders        Saatchi & Saatchi/Zenith           68

 9   (9)   Birds Eye Fish Fingers  Ammirati & Puris Lintas/YMG Carat  67

10   (-)   Kellogg’s Crunchy       J Walter Thompson                  63

           Nut Cornflakes

11   (-)   Lloyds Bank             Lowe Howard-Spink                  61

12   (-)   Pantene                 Grey Advertising/P&G Media         55

12=  (11=) Littlewoods Lottery     Bates Dorland/Equinox              55

14   (14)  Pizza Hut               AMV BBDO/IDK                     ÿ20 51

15   (-)   Lockets                 AMV BBDO/Zenith                    46

16   (-)   National Savings        HHCL/The Media Business            44

17   (-)   Birds Eye Crispy        O&M/Initiative Media               43

           Chicken Dippers

18   (-)   Milk (National Dairy    BMP DDB Needham                    40


19   (-)   Jacobs Club             McCann-Erickson/TMD Carat          37

20   (-)   Sainsbury’s Pet Foods   4 Head/AMV BBDO                    30

Adwatch research was conducted November 10 - November 12 by Audience

Selection (0171-608 3618) using Phonebus, a weekly telephone omnibus

survey among more than 485 adults. Advertisements were selected by CTC

(0171-439 7096) and CIA Medianetwork (0171-633 9999). Analysis and

further information from The Planning Partnership (0171-430 1641)



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