MARKETING MIX: LETTER OF THE WEEK * Sponsored by TEAM; Not above, below, but together

From Angus Wrixon, account director, WWAV Rapp Collins, London W2

From Angus Wrixon, account director, WWAV Rapp Collins, London W2

Though heartened to read your expert panel’s generally positive comments

in their reviews of our Orange direct response TV commercial, I would

like to point out that there was no question of a ‘cat-fight’ between us

and agency WCRS (‘Trial by jury’, Marketing, November 16).

We have a genuinely friendly working relationship with WCRS. It’s vital

that we do, given that we are all striving to provide the best possible

overall service to our client.

For example, we have to develop fulfilment and other literature that is

synergistic with their above-the-line ads.

Three of your four judges comment on the fact that our ad reflects the

‘WCRS-produced’ campaign. This could only have occurred through close

liaison between us both at creative and account-handling levels.

If there is any area of contention between our agencies, it is that WCRS

has a much better canteen than WWAV Rapp Collins - well, that’s above-

the-line agencies for you.

We are planning to continue producing direct marketing communications,

including DRTV commercials that outperform those of our peers, in full

consultation with WCRS and any other agency on the Orange roster.

This week’s prize of a bottle of Singleton malt whisky goes to Angus

Wrixon, WWAV Rapp Collins (see above).

Please send your letters to: l Post: Mike Hewitt, The Editor, Marketing,

30 Lancaster Gate, London W2 3LP

* Fax: 0171 413 4504; l E-Mail: 100433.

We will need your name, company name, job title and daytime phone

number. Marketing reserves the right to edit letters as necessary.


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