From Angus Wrixon, account director, WWAV Rapp Collins, London W2
Though heartened to read your expert panel’s generally positive comments
in their reviews of our Orange direct response TV commercial, I would
like to point out that there was no question of a ‘cat-fight’ between us
and agency WCRS (‘Trial by jury’, Marketing, November 16).
We have a genuinely friendly working relationship with WCRS. It’s vital
that we do, given that we are all striving to provide the best possible
overall service to our client.
For example, we have to develop fulfilment and other literature that is
synergistic with their above-the-line ads.
Three of your four judges comment on the fact that our ad reflects the
‘WCRS-produced’ campaign. This could only have occurred through close
liaison between us both at creative and account-handling levels.
If there is any area of contention between our agencies, it is that WCRS
has a much better canteen than WWAV Rapp Collins - well, that’s above-
the-line agencies for you.
We are planning to continue producing direct marketing communications,
including DRTV commercials that outperform those of our peers, in full
consultation with WCRS and any other agency on the Orange roster.
This week’s prize of a bottle of Singleton malt whisky goes to Angus
Wrixon, WWAV Rapp Collins (see above).
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