Direct Line Financial Services has appointed Faulds Advertising to
its pounds 6m creative account, after a four-way pitch. Faulds fought
off DMB&B Financial, McCann-Erickson and Ammirati Puris Lintas. The
incumbent, 1576, declined to repitch for the account.
Virgin Cinemas is showing Star Wars: Episode 1 - The Phantom Menace
back-to-back for 24 hours to cope with demand on the first day of
release - July 15. Virgin will also launch a Star Wars pre-booking line
on July 1.
BSkyB has appointed Gillian Stokes to the new position of strategic
planning manager. Stokes will develop Sky’s airtime sales research
Young sales and marketing executives are more likely to take a break
from their careers to travel around the world compared with their
counterparts in other professions, according to research carried out by
Austravel’s Great Escape, a tour operator. Seventy per cent of marketing
industry executives would take time off to travel as opposed to 17% in
financial services, 45% in the media and 60% in IT.
Equator, the online business travel web site, has appointed
through-the-line agency Swordfish, to launch a press, online
advertising, promotions and PR campaign. The company will also handle
media planning and buying.
Hovis is ploughing pounds 7m into a through-the-line campaign for the
launch of its Hovis Crusty White bread. TV advertising will be through
DMB&B. The company claims that the loaf will maintain a crusty outer and
soft and moist inner for four days.
The All England Lawn Tennis Club has launched a Visa affinity credit
card for spectators at this year’s Wimbledon tournament. Subscribers are
being offered tennis-related offers such as the opportunity to win
Wimbledon merchandise. Issued by Bank One, the card has a standard rate
of 16.9% APR for Gold and Platinum cards, and 17.9% APR on the Classic
Goldfish Guides, the consumer information provider, is launching a
series of Holiday Guides in August to add to its existing range of
consumer guides, which cover areas such as financial services, domestic
appliances, vehicles, home entertainment and computers.
Goldfish, separately, is offering a 30% discount on telephone calls for
its 900,000 cardholders. The offer applies to land lines and mobiles.
Subscribers to the Goldfish Telephone Service will prefix all calls with
a code and their phone bill will be directly debited from their Goldfish
credit card with a discount.
Kronenbourg 1664 is launching L’Esprit du Sport, a multi-million-pound
promotional programme linked to French sporting themes. The first
promotion launches in July and offers the chance to win sporting Club
Med holidays in France and the French Caribbean. Further activity under
the L’Esprit banner includes Six Nations rugby weekends and skiing
holidays in the French Alps.
Paul Patterson, UK managing director of Infogrames, one of the leading
video games publishers, is leaving the company at the end of the month.
The move follows a reorganisation at the company which has seen the loss
of 50 jobs, including that of UK marketing manager Wayne Silver.
Sainsbury’s has become the latest supermarket to sell Vodafone’s Pay as
you Talk phones in boxes. The deal with Vodafone ends One 2 One’s
exclusivity with the retailer.
Sega Europe is seeking a network marketing manager to manage Dreamcast’s
network marketing strategy, online ad sales and co-ordination across
European territories. It is a new position.
24/7 Europe, the online advertising sales house, has appointed Tanya
Pein as managing director of its UK operation. Pein formerly ran her own
internet consultancy business.
Solstis, the new energy drink owned by SmithKline Beecham, has won the
Radio Advertising Bureau’s Aerial Award for May. The ’Boyfriend’
commercial won the best creative award. The campaign was also the 20th
most recalled radio ad in this month’s Radiowatch (Marketing, June 10).