The unspoken rules that govern traditional British reserve demand
that we don’t sit and chat to strangers, or make an unnecessary noise in
Well, Nationwide’s new outdoor advertising campaign - the first in two
years - is set to challenge that by bringing ’sonic six-sheets’ to bus
stops across London, the Midlands, the North West and Meridian
When you turn up to catch the No19 you will now be confronted by a
poster chanting ’Here fees go, here fees go, here fees go’ to advertise
the fact that Nationwide’s current account - FlexAccount - has no daily
fees, as well as leveraging the company’s sponsorship of the England
football team by mimicking the famous ’Ere we go’ chant.
Football is undoubtedly our national sport, gaining popularity among a
much wider range of people than the traditional stereotype of the young
male match-goer. As such, I think that the campaign is less ’niche’ than
it might first appear, and will most certainly be a quirky and
attention-grabbing way of targeting new customers.
But when predicting the success of the campaign, I have to put myself in
the shoes of those punters who may have to wait a long time for the same
bus every day. I suspect that listening to this curious terrace chant
every day during the two-week campaign may get a little bit annoying - I
hope I’m proved wrong.