St Ivel Chilled Foods is to embark on a pounds 7m relaunch
programme. It has redesigned the packaging for its Golden Churn and
Vitalite spreads and will support them with television advertising from
BSkyB is to launch the new football season with an integrated
television, radio, press and poster campaign using the tagline ’We know
how you feel about it’. The ads will feature actor Sean Bean.
Chrysalis Records has refused to comment on growing industry speculation
that it is acquiring radio stations Kiss 102 FM and Kiss 105 FM from
Faze FM Radio. Emap Radio, parent of Kiss Enterprises, which broadcasts
Kiss 100 and owns the Kiss brand name, confirmed that it had not been
consulted on a possible sale.
Orange has appointed Denise Lewis, director of corporate communications
at Bell Cablemedia, as its head of public relations from July 28. She
will report to Robert Fallow, group director of marketing.
Preliminary results for the GGT Group released this week show a 23%
increase in revenue to pounds 77.3m for the year ending April 30
Bristol & West is to launch a pounds 2m brand-building television
campaign, through Bristol-based JPH, as part of a drive to raise its
profile following its merger with the Bank of Ireland later this
Colgate-Palmolive is to sponsor teen star Louise’s first solo UK tour in
November as part of its pounds 3.5m brand campaign for Soft & Gentle
Nick Caunter, director of marketing and operations for Videotron, has
left after deciding not to work under the merged Cable & Wireless
Carshop, the direct car sales operation on Sky’s textline service, has
short-listed five agencies, Team Saatchi, M&C Saatchi, J Walter
Thompson, Bartle Bogle Hegarty and incumbent Hill Murray, for its
business, which is worth pounds 6m over two years.
Prime Minister Tony Blair has asked the Design Council to work with
designers to generate ideas on how design can take the UK into the
Commercial Union has short-listed Duckworth Finn Grubb Waters, Leo
Burnett and Young & Rubicam for its pounds 10m advertising account.
The Central Office of Information has short-listed Young & Rubicam, CDP,
The Lowe Group and TBWA Simons Palmer, to develop an electricity supply
deregulation campaign for industry watchdog, Offer.
Sainsbury’s Bank has launched its Options Mortgage, which it claims
gives customers the freedom to adapt to changing circumstances. It will
test-market the service in Scotland, the North and the Midlands.