A website appeared last month, at alliwantforxmasisapsp.com, intended to look like a genuine fan site unaffiliated to the brand. The site, which included a video clip of a 'Cousin Pete' performing a rap asking for a PSP for Christmas, triggered suspicion among the gaming community about its creators' impartiality.
Speculation that the website was a Sony creation was initially dismissed by the site administrators, who wrote: 'We don't work for Sony. And for all you dissin' my skillz I'm down for a one on one rap off or settling it street stylez if you feel me playa.'
It has since emerged that the site was created by Sony Computer Entertainment US. A spokesman for SCEE UK said: 'I'm led to believe it was created by Sony. I read the same reports.'
The site was taken down late last week.