The online gaming group has developed a series of TV ads, including a new slogan, and specific ads for its bingo and backgammon games.
PartyGaming also plans to increase its online activity. 'We are looking into viral promotional work. Sites such as YouTube are creating a huge number of views and we are looking at ways to capitalise on it,' said PartyGaming chief executive Mitch Garber.
The firm is developing its own viral content, which will be broadcast on its website.
PartyGaming also plans to maintain its use of affiliate deals and search engine optimisation work online.