The retailer will run three TV executions at the end of December. The first, which announces the store's winter sale, uses the Dean Martin track Let It Snow and features sofas being used as seats on ski lifts, sleighs and sledges. Two further product-focused executions will follow in January. The work continues DFS' strategy of showcasing its products around a theme. In the summer, it themed its ads around Bob Dylan's iconic Subterranean Homesick Blues video, while last year's winter campaign featured sofas being used by models on a catwalk. Music by Katie Melua has been used in other seasonal campaigns.
Creative agency: Uber
Media agency: Brilliant Media.