The agencies picked up the business, which is worth an estimated £2m, following a competitive pitch (Marketing, 8 November). Claydon Heeley will create a range of TV and print work for the brand, while OMD will co-ordinate the media schedule.
Glenfiddich handed its global ad account to 180 Amsterdam in October. The agency won the business in a five-way pitch that had begun in May following a restructure of the distiller's marketing department.
Glenfiddich launched a £1m Christmas drive last month. The activity, through Presky Maves, focused on Glenfiddich's first distillation date, Christmas Day 1887.
Glenfiddich dominates the single-malt whisky category alongside Glenmorangie. Single malts account for 11% of UK whisky sales, according to Nielsen Media Research.