Digital News: Film agency sets up in Second Life

Buena Vista International, Paramount and Warner Bros are among the film distributors set to take advantage of Second Life, following the launch of a dedicated movie marketing agency in the virtual world.

Picture Production Company (PPC) has acquired an island within the online community that it intends to devote to creating integrated digital campaigns for clients.

The agency is building multiple venues to accommodate exclusive events and promotions targeting Second Life's 1.5m users.

A number of movie advertisers have signalled their intention to take advantage of PPC's island to enhance their campaigns in 2007. The island is being positioned as a 'virtual home for film lovers around the world'.

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