Digital choice:

Airports operator BAA's 'Take Off & Learn' educational website is designed to assist primary- and secondary-school teachers devise study plans and worksheets about UK airports, but it is also aimed at people interested in working in an airport environment, providing details about the required vocational skills.

The website provides easy access to educational information and also offers details of BAA's own education programmes. An example is the free downloadable interactive learning programme 'Jumbo & Jet', which provides games for primary-school kids to improve their literacy.

The website is easy to navigate, with good use of interactive elements to engage users, from the games mentioned above to competitions for teachers. Creatively, it is quite simple, with an abundance of cartoon characters and airport visuals. Not much use is made of Flash technology or video-streaming, but for its functional purpose, the air of simplicity is appealing.

However, the website does seem slightly limited and lacks any kind of consumer-generated content, such as a feedback area for teachers to share their experiences of the site. I would have thought this could be quite valuable for the teaching profession. For now, the site serves its purpose as a useful educational tool, as well as providing a way for BAA to support the education system.

- Website: In-house.


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