Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing

Last Brand Agency/TV buyer %
1 (1) Iceland Tom Reddy Advertising/MediaCom 76
2 (2) Marks & Spencer RKCR Y&R/Walker Media 71
3= (5) Argos Clemmow Hornby Inge/MindShare 65
3= (-) PC World M&C Saatchi/Walker Media 65
5 (-) Twinings Lowe London/ZenithOptimedia 64
6 (4) George Publicis/Carat 61
7 (-) Gillette Fusion BBDO New York/Starcom 60
8 (-) Gala Bingo Frame/MediaVest Manchester 54
9= (7=) Morrisons BDH\TBWA/Mediaedge:cia Manchester 50
9= (-) Lemsip Max Cheetham Bell JWT/OMD UK 50
11 (10) Currys M&C Saatchi/Walker Media 46
12 (6) Boots Mother/MediaCom 43
13= (-) Baileys Bartle Bogle Hegarty/Carat 41
13= (14=) Homebase Abbott Mead Vickers BBDO/MindShare 41
15 (3) Sainsbury's Abbott Mead Vickers BBDO/PHD 40
16 (-) Debenhams MCBD/Carat 39
17 (-) MasterCard McCann Erickson/Universal McCann 37
18= (16) Comet Saatchi & Saatchi/ZenithOptimedia 36
18= (-) Toys R Us Grey London/Mediaedge:cia 36
20= (-) Nivea for Men Draft FCB/Carat 35
20= (-) Radox WCRS/Manning Gottlieb OMD 35

Adwatch research was conducted from 7-11 December by TNS as part of its
twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details
of the survey, contact (020 7868 6602).
Advertisements were selected by Xtreme Information (020 7575 1800) and
Mediaedge:cia UK (020 7803 2000).


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