Barclaycard is to make over 1000 employees redundant, it announced
on Tuesday, in order to defend its leading 30% share of the competitive
credit card market.
Victoria Wine and Thresher, the newly merged off-licence group, has
completed its marketing department restructure. Morwenna Angove,
formerly marketing controller of Victoria Wine, becomes director of new
business development and direct marketing, while Tim Waters of Thresher
continues to operate as director of retail brands for both portfolios.
Both will report to Ralph Holywood, sales and marketing director.
The Army is continuing its drive to recruit from the ethnic community
and is tendering for a marketing communications agency to improve its
image among this audience. The programme will run alongside its
advertising, through Saatchi & Saatchi.
Alasdair Ritchie, head of European and Asian operations at ad agency
TBWA Group, is to leave the company at the end of the month, after
completing the restructure of the TBWA/H Network in the Netherlands.
Mortgage lender Alliance & Leicester has formed a partnership with
London Electricity to offer free gas and electricity for up to three
years to home buyers. London Electricity needs to defend its market
share following deregulation of the sector.
David Robinson is to join ITN as head of marketing. He is currently head
of marketing and strategy at corporate branding company, Lambie
Heinz has unveiled a fresh look for its canned foods, including Baked
Beans and Cream of Tomato soup. The work is by brand design consultancy,
Somerfield is rolling out home entertainment products, including CDs and
videos, to 180 of its stores. Separately, the retailer has extended a
mobile phone offer with Vodafone to 460 stores.
The Sun is launching a glossy new Saturday review on October 10 to
replace its current TV guide and rival the Mirror’s version, The Look.
It will be advertised through TBWA GGT Simons Palmer with media planning
and buying by Carat.
British Airways’ three below-the-line roster agencies start a combined
campaign this week to relaunch its premium business traveller service
Club World. Tullo Marshall Warren has produced a new brochure called
Promise, Carlson Marketing has developed a mailing to 200,000 Executive
Club members and Claydon Heeley International has designed an incentive
scheme for Club World bookers in the travel trade.
Mark Warner Leisure Group has shortlisted three agencies, Quintessential
Advertising, the Ark Group and Banks Hoggins O’Shea, for its pounds 1m