Channel 4 has chosen online business optimisation software provider Omniture to help measure how many people use the broadcaster's site and which parts are most effective at creating revenue.
Car hire group Avis Europe has tasked Web Gravity to develop its pan-European natural search engine optimisation programme. The multi-lingual campaign will span 17 regions.
Nissan has appointed TNT Post Doordrop Media to deliver 800,000 creative leaflets as part of a teaser campaign for its new car, Qashqai, to be launched in February 2007. The leaflet aims to raise consumer awareness of the model, to be in showrooms from next February.
The Department of Health (DoH) has appointed Kitcatt Nohr Alexander Shaw to handle the consumer side of a direct marketing drive promoting the forthcoming smoking ban in England, while Partners Andrews Aldridge has been awarded the business account.
Twinings has tasked Golley Slater to take its speciality tea to a wider audience. A million households will be targeted with a sampling doordrop to contain three samples and a money-off coupon to encourage repeat purchase.
Ultralase, the laser-vision correction and cosmetic surgery specialist, has awarded its direct marketing account to DS-J. The agency has been tasked with overseeing a range of activities, including online campaigns.