Gruner & Jahr has poached Jessica Burley from the National Magazine
Company, where she was advertising director for Cosmopolitan. She is to
be group advertising director at G&J, a role formerly held by Victoria
Scott, who is to be Emap Elan’s first commercial director.
Greg Tufnell, managing director of Burton Menswear, has resigned
unexpectedly. He will be replaced by Evans’ managing director, Andy
MasterCard International has appointed Daniel Ciporin senior vice-
president for global deposit access marketing and business development.
Sally Line has shortlisted agencies, including incumbent Ammirati Puris
Lintas, for its pounds 1.5m ad account.
Littlewoods Lotteries has rebranded its scratchcards as Littlewoods
Scratchies in anticipation of a 50% growth in the pounds 1bn scratchcard
sector over the next two years.
The launch of Guinness’s new Irish advertising on Monday was marred by a
helicopter crash in which three journalists and managing director
Northern Ireland Brian Duffy were injured (see page 3).
Merrydown is launching two new extensions to its Two Dogs alcopops: Two
Dogs Vodka and Two Dogs Gin.
Apple Tango’s launch resulted in 7-Up losing 13% of its customers,
according to research by BMRB International.
Bass Brewers’ senior brand manager for premium lagers, Richard Isley,
has joined Hero Drinks Group as director of marketing with
responsibility for new product development.
Director general of the Office of Fair Trading, John Bridgeman, said he
does not believe the review of the pharmaceutical industry’s resale
price maintenance will cause community pharmacies to close.
Ogilvy & Mather’s media arm, The Network, has been appointed by Ford of
Britain to handle all of its online media planning and buying.
Telecoms company Ionica is looking for a marketing director following
the move of Stephen Ashman, former head of sales and marketing, to the
role of marketing consultant.
The International Spring Fair, the UK’s biggest trade show, shared top
honours with Ford in this week’s Marketing Exhibition Effectiveness
Awards, each winning two gold awards (see supplement).
Asda, currently engaged in a High Court battle with McVitie’s, claims
that sales of McVitie’s Penguin bars have not been dented by the launch
of its own-label Puffin chocolate sandwich biscuits, despite Puffin
outselling Penguin six to one..