THIS WEEK: STOP PRESS

Gruner & Jahr has poached Jessica Burley from the National Magazine Company, where she was advertising director for Cosmopolitan. She is to be group advertising director at G&J, a role formerly held by Victoria Scott, who is to be Emap Elan’s first commercial director.

Gruner & Jahr has poached Jessica Burley from the National Magazine

Company, where she was advertising director for Cosmopolitan. She is to

be group advertising director at G&J, a role formerly held by Victoria

Scott, who is to be Emap Elan’s first commercial director.



Greg Tufnell, managing director of Burton Menswear, has resigned

unexpectedly. He will be replaced by Evans’ managing director, Andy

King.



MasterCard International has appointed Daniel Ciporin senior vice-

president for global deposit access marketing and business development.



Sally Line has shortlisted agencies, including incumbent Ammirati Puris

Lintas, for its pounds 1.5m ad account.



Littlewoods Lotteries has rebranded its scratchcards as Littlewoods

Scratchies in anticipation of a 50% growth in the pounds 1bn scratchcard

sector over the next two years.



The launch of Guinness’s new Irish advertising on Monday was marred by a

helicopter crash in which three journalists and managing director

Northern Ireland Brian Duffy were injured (see page 3).



Merrydown is launching two new extensions to its Two Dogs alcopops: Two

Dogs Vodka and Two Dogs Gin.



Apple Tango’s launch resulted in 7-Up losing 13% of its customers,

according to research by BMRB International.



Bass Brewers’ senior brand manager for premium lagers, Richard Isley,

has joined Hero Drinks Group as director of marketing with

responsibility for new product development.



Director general of the Office of Fair Trading, John Bridgeman, said he

does not believe the review of the pharmaceutical industry’s resale

price maintenance will cause community pharmacies to close.



Ogilvy & Mather’s media arm, The Network, has been appointed by Ford of

Britain to handle all of its online media planning and buying.



Telecoms company Ionica is looking for a marketing director following

the move of Stephen Ashman, former head of sales and marketing, to the

role of marketing consultant.



The International Spring Fair, the UK’s biggest trade show, shared top

honours with Ford in this week’s Marketing Exhibition Effectiveness

Awards, each winning two gold awards (see supplement).



Asda, currently engaged in a High Court battle with McVitie’s, claims

that sales of McVitie’s Penguin bars have not been dented by the launch

of its own-label Puffin chocolate sandwich biscuits, despite Puffin

outselling Penguin six to one..



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