US computer drive manufacturer Iomega has given its pounds 23m global
branding account to Euro RSCG Wnek Gosper in its attempt to become the
industry standard in data storage.
Euro RSCG has held the business in the US for some time but the European
account was previously handled by Ammirati Puris Lintas. The budget in
Europe is expected to be worth over pounds 2m.
Iomega is trying to create a new market category, known as ‘personal
storage’, which will ultimately replace the floppy disc. Its Zip Drive
has the capacity to store 70 conventional disks’ worth of data.
Chris Pinnington, managing director of Euro RSCG, said: ‘This is a great
opportunity to create a major brand from scratch. We already handle
Microsoft and Intel so we can demonstrate our understanding of what
makes a brand leader.’
Media buying has been awarded to Mediapolis. It is its first account win
since it was established earlier this month following the merger of
Mediastar and Young & Rubicam’s media department.