THIS WEEK: Coke UK chief to take top post in Tokyo operation

Coca-Cola UK is losing its consumer marketing director following the promotion of George Bradt to a top Coke marketing job in Japan.

Coca-Cola UK is losing its consumer marketing director following the

promotion of George Bradt to a top Coke marketing job in Japan.

The soft-drinks giant has yet to decide on a successor and, although

there are internal contenders, Coke will also look outside to fill the

top UK marketing job.

Bradt, who has only worked with Coca-Cola since August 1994, will leave

Coke’s London offices and move to Tokyo after March.

His job title has yet to be finalised but he will be a vice-president

and responsible for building global brands, such as Diet Coke, and

national lines, including iced tea and coffee.

He will work alongside Steve Jones, the man who held the UK marketing

director role before him, and was also made a vice-president in Japan

in May 1994.

In his 18-month stay, Bradt has had to build marketing campaigns that

boosted Coke consumption and fought off increasing competition from

Virgin and own-label colas. ‘We have beefed up brand efforts and

increased advertising spend,’ said Bradt.


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