Coca-Cola UK is losing its consumer marketing director following the
promotion of George Bradt to a top Coke marketing job in Japan.
The soft-drinks giant has yet to decide on a successor and, although
there are internal contenders, Coke will also look outside to fill the
top UK marketing job.
Bradt, who has only worked with Coca-Cola since August 1994, will leave
Coke’s London offices and move to Tokyo after March.
His job title has yet to be finalised but he will be a vice-president
and responsible for building global brands, such as Diet Coke, and
national lines, including iced tea and coffee.
He will work alongside Steve Jones, the man who held the UK marketing
director role before him, and was also made a vice-president in Japan
in May 1994.
In his 18-month stay, Bradt has had to build marketing campaigns that
boosted Coke consumption and fought off increasing competition from
Virgin and own-label colas. ‘We have beefed up brand efforts and
increased advertising spend,’ said Bradt.