The Cancer Research Campaign is to become the first UK charity to market
its own sunscreen protection lotion on the high street.
The charity, which last year launched the Play Safe in the Sun campaign
to highlight the dangers of skin cancer, is licensing the sunscreen from
the Anti-Cancer Society in Australia.
Retailers Boots, Tesco and Safeway have already signed up to stock the
product, called simply Cancer Research Campaign Skin Protection Lotion,
which will also sell in the charity’s 225 UK shops from April 1996.
The product, which has a sun protection factor of 20, will retail in a
bright blue bottle with white lettering - the colours used in the
charity’s logo. The back of the bottle will carry the Safe in the Sun
campaign message and it will be sold in two sizes: pounds 7.99 for
200mls and pounds 11.99 for 400mls.
‘Over the last three years, we know that market forces have shifted as
people’s perceptions have altered. Families now tend to buy higher
factor suncreams,’ says head of communications Susan Osborne.