New identity for Elida
Unilever is harmonising all its Elida personal care product companies
under a single name and identity - Elida Faberge. Elida Gibbs in the UK
and Elida Andrelon in Holland will both take the new identity, which has
been created by Design Bridge.
Dior gets direct
Parfums Christian Dior (UK) has hired The Direct Response Agency to
organise its 1996 retail promotions. The brief includes design of
mailings and point-of-sale material.
Britvic’s college days
Britvic Soft Drinks and The University Catering Officers (TUCO) are
launching a scratchcard promotion at university campuses. Midland Bank,
Air China, Lufthansa German Airlines, Odeon Cinemas, The Ministry of
Sound and Columbia Tri-Star Pictures have all donated prizes ranging
from free cinema tickets to three pairs of tickets to the Olympics.
Somerfield Stores is supporting the publication of Reader’s Digest
latest book Foods that Harm, Foods that Heal with in-store promotions in
the north of England. Editor Alasdair McWhirter will hold food
‘surgeries’ advising shoppers on healthy eating.
McDonald’s has joined forces with Disneyland Paris to offer children
free models of Disney characters with every McDonald’s Happy Meal
purchased before February 18.
Orange offers movies
Orange is offering new subscribers, who sign before February 29, a
year’s free pass to UCI cinemas. The move follows the launch of its
Orange Information Access service last week which gives sports,
financial information and horoscopes by dialling 177.
Great Western Trains has joined up with Asda to offer customers in the
south west two rail tickets for the price of one when they spend pounds
30 or more on their groceries.
Pud it in the oven
Heinz has teamed up with microwave oven maker GoldStar to launch a
sampling promotion and in-store competition designed to publicise its
microwaveable Heinz sponge pudding.
Christchurch golf deal
Financial services group Christchurch is sponsoring the Irish golfer
Darren Clarke throughout the 1996 European Tour.
DM recruit for Coaxis
Sales promotion and direct marketing consultancy Coaxis has appointed
Carole Settachan as head of direct marketing planning. Settachan was
previously director of planning and database marketing with the agency
Council task for Claydon
Lambeth Council has appointed Claydon Heeley International to produce a
direct debit facility for all council tax bills. The agency ran a
similar campaign last year, with an initial uptake of 7.6%.